PRI Trade Show Update Dec. 11

PRI Education: MAP Pricing 101: The Good, The Bad & The Ugly
ACT’s Rich Barsamian will cover the basics of Minimum Advertised Price policies to help ensure your brand does not get devalued in customers’ eyes.

PRI Education: PRI’s Inaugural Social Influencer/Content Creation Panel 
An all-star panel will cover best practices on social media, why posts go viral, how an aspiring influencer can get started, and much more.

PRI Education: Small Businesses Don’t Die, They Just Make Too Many Mistakes!
Some 95% of small businesses don’t see their fifth anniversary. Expert Tom Shay covers how your business can avoid becoming another unfortunate statistic.

PRI Education:  Instagram Reality Check: Boosting Customer Engagement On A Budget
Learn a better way to drive engagement with an easy-to-understand breakdown of how Instagram ranks content and a practical guide to utilizing free features to increase engagement.PRI Education:  Just The Facts: A Can’t-Miss Panel On Racing Fluids
From oils to fuel additives and everything in between, this panel will provide an in-depth look at the selection, application, and maintenance of racing fluids.

PRI Education: Sponsorship 101: How To Write Proposals That Sell!
In this session, you’ll learn how to write effective proposals that start with negotiation and end in sponsorship—from the man who literally wrote the book on it.

PRI Education: Engaging The Next Generation: Youth Motorsports Development 101
All aspects of youth motorsports at its core—safety, driving, character, sponsorship, and more—are covered in this seminar.

PRI Education: Air Speed In ICE & Bending The Rules For More Power
Explore the rules governing induction system design and how they change as a result of less-than-adequate engine architecture or series rule restrictions.

Exhibitor Seminars
Saturday’s sessions cover wet sump oil pumps, big wheel racing, building your digital business, Holley EFI, and shock dynos.

Guest Appearances, Industry VIP Autographs
Emily and Aaron Reeves of Flying Sparks Garage, Formula Drift Driver Ricky Hoffman, and Derek Bieri of Vice Grip Garage are scheduled for Saturday.