Matt Prieur Resigns Effective Immediately
from the ASA Late Model Series
By M.P.H. Promotions
Ovid, Michigan (Wednesday, July 16,
2008): Effective immediately,
Matt Prieur, who has served as the Director of Media and Public
Relations and Public Address Announcer with the ASA Late Model
Series since the 2005 racing season, has resigned!
"The owners of the series have
strayed away from the original concept and ideas that made the
series so successful, that is until recently." Prieur explained.
"In good conscience and to protect my reputation and preserve
my dignity, I can no longer support a concept I no longer believe
in!"
"I'm looking ahead to the 2009
racing season and what better time than now?" He ccontinued.
"I'm going to explore other options within the industry
and see what's out there."
"It's just like a driver wanting
to better themselves and move up the ranks, officials are the
same way and I look forward to the new challenges I will face
in the near future." He added.
For the immediate future, Prieur will
still maintain his Public Relations business, M.P.H. Promotions
and will honor all existing client obligations for the remainder
of the 2008 racing season!
After working two events under the original
USPRO Cup Series in 2003 and one event in 2004 under the ASA
Late Model Series banner, Prieur was offered the chance to serve
as Master of Ceremonies for the 2004 ASALMS Awards Banquet.
Soon after that awards banquet, Prieur,
originally from Flint, Michigan and now calls Ovid, Michigan
home along-with his Wife of over 2 1/2 years, Elaine, was
hired full-time as the Director of Media / Public Relations
and P.A. Announcer beginning with the 2005 racing season.
Over his tenure with the ASALMS, Prieur
was the series Webmaster maintaining all three ASALMS websites
with duties including news content, driver profiles, points,
race previews, race recaps, photo galleries, posting team press
releases, race event information, entry forms, entries, and
historical information.
In addition to his Public Announcing
duties on race day, the 33-year-old (Soon to be 34 on July 24,
2008) also set-up the tower on race days by getting the computer
equipment and transponder scoring system up to par with each
tracks' individual requirements.
Once the tower was complete, the 19-year
Announcing veteran would then conduct all Drivers, Crew Chiefs,
and Spotters Meetings while also serving a role in Tech with
regards to Decals and Patches that teams were required to have.
In addition, conducting all Pre-Race Ceremony activity with
regards to dignitaries and V.I.P.'s before Driver Introductions.
In addition to those numerous tasks,
he also was instrumental in providing the "ASALMS LIVE"
Feature with race day updates from each facility throughout
each and every race weekend for those fans who couldn't make
it out to an event.
The "ASALMS LIVE" feature
was complete with Practice, Qualifying, and Race Results from
every race weekend along-with Photos from former ASALMS Photographer,
the late Bob Milner, and continuing on with
current ASALMS Photographer, Chuck Gonzalez.
"Every weekend was very busy and
very long. But it was really a lot of fun until recently."
Prieur continued. "Some things have happened within the
organization in the past few months that I just don't agree
with, especially the politics behind the scenes. People in the
industry would cringe and shake their heads in disbelief if
even a 1/4 of that stuff were to be made public."
As for Prieur's company, M.P.H. Promotions
was founded in June of 2005 and specializes in marketing and
the promotional aspects of short track auto racing teams throughout
North America. M.P.H., saw a need for promoting the drivers
of the present and the aspiring talents of the future in the
short track motorsports community.
"One of the hardest things for
a race team to do is secure that major sponsor. Without proper
media and public relations, no one knows who you are or what
you've accomplished now or in the past." Prieur added.
"It's one thing to get some companies
logo on your race car for "x" amount of dollars, while
it's entirely another thing to convince that business to write
a check with a lot of zeros in it. That's where good P.R. comes
in." He ended.
M.P.H. Promotions can handle all your
weekly press release needs as well as sponsorship proposals
and motorsports resumes. All in an effort to promote the drivers
of the present and the future of our sport, today!
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